Validate By Selling

Behind the Curtain

This is sometimes called the “Wizard of Oz” method.

Effectively, you “fake” the product or service you’re hoping to sell, giving the outward appearance of a fully functional system. Then, you see how customers respond.

A popular example of this is the online shoe retailer Zappos, started by a single man and eventually acquired by Amazon for $1.2 billion in 2009.

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