Validate with Polls and Ads

Consider the pipeline most customers travel through to find and use a product.

Often, it goes:

  • Customer sees an ad (or ads)
  • Customer clicks on an ad and reaches a landing page
  • They are converted by the landing page and make a purchase

If you can’t get your potential customers past that first step, your idea has some serious problems. An amazing landing page is worthless if no one ever lands on it.

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